Our Mission

Built upon the premise that emotional narratives, strategic refinement, and mindful marketing possess the transformative ability to elevate your business into a resonant brand that makes a meaningful impact.

Together, we write your brand story to effectively convey your value, perspective, and identity, drawing in clients who align with your mission and connect deeply with your story.

Read the faq

Our Ethos

We believe in the transformative power of emotional, intentional storytelling as a cornerstone of brand identity.

We specialize in sculpting narrative-driven branding, content, and marketing strategies.

We approach every project with openness, eagerly embracing a tapestry of viewpoints, voices, and trajectories. 

We nurture our client’s well-being, aligning with their values, vision, and voice. 

We dive deep into you and your business to unearth the narrative essence of your brand and mission. 

We catalyze your ability to connect and resonate profoundly with your audience, fostering enduring loyalty and advocacy.

Chloe Green 

Lead Copywriter

Tend was founded by writer and content strategist Chloe Green.

Guided by a Journalism degree and a background in crafting content for both publishers and brands, her approach prioritizes human connection while integrating a deep understanding of SEO and content marketing strategies.

Her ultimate goal is to contribute to the development of authentic, trusted, and inherently human brands dedicated to promoting well-being and making a positive impact.

Beyond the Bio

01

When not writing about wellness, I'm living it—teaching yoga, sweating in saunas, stocking up on clean skincare, etc.

02

Living in a cozy mountain town with my love and my pup. Meadows, snow-capped peaks, and shimmering lakes surround us.

03


I’m really good at spending money on fancy smelling candles, dirty chai lattes, my dog and books about unhinged women.

04

In addition to writing for your beautiful brands, you'll also find my words in my Substack essays and Tending blog posts.

How we tend to you

01

Branding

Receive compelling brand narratives that deeply resonate, enhancing your digital identity and fostering lasting connections with your audience.

02

content

Elevate your brand with captivating content that builds brand authority, identity, and offers value to your audience.

03

marketing 

Connect with your ideal audience through customized content marketing strategies that foster genuine communities and drive brand growth.

Client Name

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.”

work with me