HELLO THERE!
WE’RE Tend, the human-centered copy studio.
WE BELIEVE EMPATHETIC MESSAGING IS WHAT BUILDS BRANDS WITH REAL IMPACT
WHAT WE DO
Write aligned brand stories that attract, connect, and inspire
At Tend, we prioritize relationships in everything we create, helping brands tell stories that resonate, build communities that align with their values, and create meaningful impact.
Our focus is on crafting intentional, value-driven narratives that propel purpose-led brands forward, ensuring every word and strategy serves a deeper connection.
how we DO it
PORTFOLIO SNIPPETS
SALES PAGES, PRODUCT DESCRIPTIONS, NURTURE NEWSLETTER SEQUENCE.
WEBSITE COPYWRITING
BRAND VOICE DEVELOPMENT, SOCIAL MEDIA MANAGEMENT, WEBSITE COPYWRITING, BLOG WRITING, NEWSLETTER CREATION
Meet Your Writer
Hi there! I’m Chloe…
I’m a freelance copywriter with four years of experience AND, hopefully, your brand’s next go-to storyteller and strategist.
My obsession with words started early. The first story I ever wrote was about a turtle (a blatant Franklin ripoff, but hey, we all start somewhere). That childhood curiosity grew into a love for storytelling that led me to study journalism and work for magazines, where I learned a simple truth: the best stories aren’t just well-told—they have purpose. They make you care. They make you feel.
Your brand needs that same kind of story—the kind that goes beyond catchy slogans or flashy marketing. At Tend Studio, I help lifestyle, wellness, and creative brands get to the heart of why they exist and tell stories that connect. Whether it’s a full rebrand or a two-sentence tagline, the goal is the same: to make people stop, think, and feel something real.
Because people are tired of empty hype. They want authenticity. And when your brand taps into that truth, that’s when everything clicks.
So, if you’re ready to drop the fluff and create something real—something that actually resonates—let’s get started. We’ll uncover what makes your brand matter, and I’ll help you tell that story in a way that sticks.
coffee order
Dirty Oat Milk Chai Latte, heavy on the cinnamon. It’s basically a dessert, no need to pretend otherwise.
likely found
Loitering at the bookstore checkout, pretending the stack of unread books at home isn’t silently judging me.
guilty pleasure
Watching home renovation TikToks while actively avoiding any and all home renovation projects.
Dream dinner guest
Joan Didion—forever and always.
