The Scout
Name, Brand Identity, Website, Social
The client
The Scout is a collection of boutique cottages designed for the modern traveler. With a mission to help guests scout out their ideal retreat in the High Desert, The Scout offers intimate, thoughtfully crafted accommodations to call home.
The brIEf
To shape a brand as considered and timeless as The Scout Boutique Cottages themselves. From naming and identity to voice, website design, and copy, the focus was on crafting something rooted in simplicity and substance. Social media management extended the vision, creating a digital presence that feels effortless yet intentional—designed for travelers who value quiet beauty and thoughtful detail.
The outcome
The Scout Boutique Cottages is a brand defined by its name—a concept that became the foundation of every story we told. At its core, The Scout embodies exploration, guidance, and connection to place, inviting guests to see the High Desert through the lens of a local guide. This ethos shaped every element of the project, from the website narrative to the visual identity and social media presence.
The website was designed to feel like an invitation, blending intuitive navigation with storytelling that reflects the brand’s role as a trusted guide. Social media channels extended this ethos, creating a space where curated content and copy captured the spirit of discovery, grounding the brand in authenticity.
We established influencer partnerships and crafted thoughtful content that grew their social following to over 3,000 in just two months. Each detail—every caption, visual, and interaction—reinforced the brand’s role as a source of inspiration and insight for modern travelers seeking more than just a place to stay.
The result is a brand that feels intentional and enduring, as much a part of the journey as the destination itself.
